This September 3rd, the company will unveil merchandise in “the world’s first-ever global live toy unboxing event,” which will apparently play out like a “New Year’s Eve style celebration” across 12 countries.
Just like New Year’s, Sydney will be the first city to play host to a person opening an action figure in front of a camera, before the show heads on a whirlwind tour of the globe taking in cities including Tokyo, Paris, London, New York and San Francisco. 15 products will be revealed across 15 locales, with popular YouTube unboxers like EvanTubeHD doing the unwrapping. At the end of what Disney describes as “the global fanfare,” toy retailers around the world will open up their doors at midnight to satiate rabid fans’ desires for BB-8 plushes. “Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday,” says Disney, while alerting its bank of a large incoming transfer.