[Then] there is “sexier”. Some will claim Microsoft doesn’t know even what this word means. I can see their point. Yet Longhorn will be the first generation of Windows where we have put very significant effort into the fit, finish and polish of the Windows experience. Look – in the early days of the automobile industry cars didn’t have interior lights. Experience refinements like dimming lights on exit came decades later. We’ve reached the point where “experience” improvements matter. How fast the PC starts up, the feel of the windows, the experience of moving between apps, and many other attributes have received careful and thoughtful consideration from a design perspective.